Top 25 marketing books you must read in 2019

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Best Marketing Books
Best Marketing Books

Are you new to the world of marketing, and you want to learn and understand how the world of marketing works? Or have you tried different marketing strategies and they still aren’t working? Or may you’re a marketer and you want some marketing books to read during your leisure time? Then you clicked on the right article.    

In this article, I will share with you 25 of the best marketing books for marketers and entrepreneurs. So, if you’re ready then let’s get started.     

   25 BEST MARKETING BOOKS YOU SHOULD READ in 2019:     

1. JAB JAB JAB, RIGHT HOOK :

Author: Gary Vaynerchuk

Amazon Rating: 4.6 out of 5 from 904 ratings    

Price: $12.09     

Out of all the best marketing books, this is my favorite. On the cover of the book, it says ” How to Tell Your Story In a Noisy Social World”. That been said, this book is basically about telling you the skills that you
should use and what you should do to market yourself, your business or your brand on social media.
This book has been divided up into various sections that address each of the most popular social media platforms. And this is great because what you do on one social media platform should not be the same thing you do on the other.
From the title of the book, the ” Jab Jab Jab, Right Hook ” are boxing terms and Gary is comparing those boxing terms to what you would do on your social media page(s). The Jabs, are sort of you providing free content to your followers or fan base. So, if you’re on social media and you’re putting up valuable content for free, those are the jabs. And then the Right Hook, is when you ask for something in return for haven given the audience you’ve built up so much free valuable content.
So, by the time you’re done reading this book because you’ve read about the strategies and seen real-life
examples within the writing, you should be better prepared to market yourself, your business or brand on
social media.

Interesting Points to Note in This Best Marketing Book:

  • Even though the book was written in 2013, the ideas have been portrayed in this book on giving free
    valuable content to your audience as a marketer still holds today.
  • Another interesting thing about the book is that Gary gave many real-life examples and case studies about the things that you should do and shouldn’t do on each social media platform.

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2. BLUE OCEAN STRATEGIES :

Author: W. Chan Kim and Renee Mauborgne

Amazon Rating: 4.5 Out of 5 from 785 ratings

Price: $ 17.96

Blue Ocean Strategy is based on the concept of trying to create uncontested market space. This book offers great analysis and case studies of examples of how businesses are either suffering in the Red ocean or succeeding in the Blue ocean. The book also offers so many online tools on the website that will help you develop your business.

Interesting Points to Note:
This book has two main points. These are:

– Value innovation

This is about differentiating your product or service so much to the extent that what you’re offering is a value proposition that is unparalleled to anything else offered at the market. Or actually, this is ideally creating a new market for a product or service that never existed before.

This isn’t about creating the most advanced product however, it is about aligning your ideas, your price point and vision with the value proposition that you’re presenting and using that to differentiate yourself and create an uncontested market space.

Clarifying Red Ocean vs Blue Ocean Businesses

Red ocean businesses operate on a structuralist view. What this means is that the conditions of the competition are predetermined. That there are a set of rules that you must follow and compete with your competitors in the specific area and try to just incrementally differentiate yourself.

On the other hand, Blue Ocean businesses are based on reconstructionist views. What this means is that the industry players are deciding the conditions of competitions. They are setting their own rules. They decide what to compete on and how they want to position their product. Even if it doesn’t fit into the traditional marketplace.

And the Blue market space is where you can differentiate yourself as a marketer and create an uncontested market place.

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3. THE WIZARD OF ADs :

Author: Roy H Williams
Amazon Rating: 4.4 Out of 5 from 66 Ratings Price: $6.57

This book should be every marketer’s Bible, just because of the way it was written- very anecdotal. This book is a really old book but the ideas in this book have been true till today. The book is made up of really short chapters that are designed to give you a different perspective about marketing and advertisement.

Interesting Points to Note:

” We do things, but we do not know why we do them”- Roy H Williams. So, as a marketer, you need to figure out what makes people tick. This is a lot harder than it may seem to do.

Let’s take an example when someone goes to buy a diamond ring, that person may not just buy it because it looks nice or it is expensive- they may be buying it because it has some significant deep meaning to their lives. So, if you need to know how to trigger people to execute certain actions, then you need to get this book.

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4. BREAK THE WHEEL

Author: Jay Acunzo

Rating on Amazon: 4.8 out of 5 ratings from 30 rating

Price: $19.96

Objective and About:

Every good book has a point, what’s the big point? Well, Jay’s point in his book is that, as a marketer, you mustn’t just blindly accept what everybody else says is the best practice- to do what you need to do in your situation.

The book emphasizes that everybody else’s practices were for a different time, another context and another environment, and may or may not relate to what you need to do. The market may say to Zig what we need to Zag.

As a marketer, Jay emphasizes that you creatively contemplate your environment, and gain clarity by making connections, and conclusions for yourself.

Interesting Points to Note:

– ” It is never been easier to be average if we don’t have an answer or an idea, we can find and follow everybody else’s. As a result, much of our work is derivative but when your goal is to stand out, noise isn’t the problem, sameness is” – Page 222.

Yes, sameness is something you need to avoid as a marketer. You cannot differentiate by just simply aping what everybody else does.

– Finally, one other thing I liked most about this book is that the author’s extended discussion of intuition and his approach that intuition is not just some magic thing that happens, but it is a way of thinking and skill and practice you can develop as a marketer.

So, if you’re a marketer and you do not want to go with the status quo, then I highly recommend this book to you

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5. HOOKED :

Author: Nir Eyal

Rating on Amazon: 4.7 out of 5 from 1,139 ratings

Price: $23.36

Objective and About the Book:

This book is about how to build habit-forming products. So, when you’re creating a product or a service for your audience, how do you get them to come back to that product or service? How do you get them to build a habit out of what it is that you’re doing for them? Well, these are some of the questions that Nir Eyal answers in his book.

This is because old habits die hard, right? So, if old habits die hard, and you’re creating a product or service that requires your user or your audience member to change a habit or behavior, it is going to be difficult to do. This is why so many products and services out there when they require a high level of behavior change, they most often fail, even if it creates a substantial benefit.

Interesting Point to Note:

This book ties in biology and psychology of behavior change into the world of marketing and the value you’re creating for your target audience.

So, if you care about driving customer engagement or building an engaging community around what you’re doing, then I highly recommend that you read this book.

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6. POSITIONING: The Battle for Your Mind

Author: $13.65
Rating on Amazon: 4.3 out of 5 from 260 ratings Price: $13.65

Every single day we are bombarded with a multitude of media ads and commercials. In this media-addicted world, we have developed a system of ranking’ the ads and commercials, where we place those ads in order from the most memorable to the least. Sadly the world we live in casts out the ones that cannot convey their product to our consumer society. In this book, Ries and Trout go through some techniques and strategies to make your product, service or business stick in the minds of your audience.

Interesting Points to Note:

– Be the first fish in the pond:

If your concept is the first in a field, people will most likely remember you. This sets you apart from all the other brands because it shapes the image of the product in your consumer’s mind.

– Have a memorable, trendy marketing approach;

You need to market your product in a way that it stays and resonates in your customers’ minds. The secret is once you find your niche positioning you have to stick with it or that can have backlashes to your business.

– Find a niche or use your competition:

If your idea has already been used and your product is a follow-up product, you will have to to be recognized because even if your product out-classes your predecessor’s people will be more inclined to remember the original product rather than yours. Therefore, find a niche within this market. Another approach is to use the weaknesses of your competition in such a way that it benefits your company.

-Don’t take a free ride of well-known brands

Whether it’s your own or your competitors’ don’t try to take a “freeride” by using similar name to their popular name or other marketing ideas. People have already established a mental image of the product. If you try to introduce a new product under the guise of your original product (line-extension) will mean that one of the products will have to sacrifice its unique qualities for the other to succeed.

best book for all the time - Positioning: The Battle for Your Mind
best book for all the time – Positioning: The Battle for Your Mind

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7. STEAL LIKE AN ARTIST :

Author: Austin Kleon

Rating on Amazon: 4.6 out of 5 stars From 2216 reviews. Price:$7.11

About and Objective of the Book:

A New York Times bestseller published in 2012, the book acts as a guide to open up a world of creativity for marketers looking to bring out the best of their artistic selves to increase sales and maximize profits.

This book is interesting and inspirational and I highly recommend that all marketers get a hold of this book because it provides excellent tips worth being reminded of.

Interesting Points to Note: – Steal Like an Artist

One thing that Kleon emphasizes on is about complete originality being a daunting, truly impossible goal to have.

All artistic work builds off of what came before, and attempting to be original in this way can serve as detrimental to one’s creative mindset.

And this references his first principle to ” steal like an artist” and NO, it doesn’t mean to plagiarize someone’s work. Instead, to honor it through crediting, remixing and fueling your ideas.

– Do Not Wait Until You Know Who You Are to Get Started

If you’re an amateur to the marketing world, you’re still learning who you are, but in the meantime, you’re enjoying being able to focus on your passion of maximizing profits for your brand, service or product.

best book for all the time - Steal Like an Artist
best book for all the time – Steal Like an Artist

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8. The 22 Immutable Laws of Marketing :

Author: Gary Keller and Jay Papasan
Rating on Amazon: 4.7 out of 5 stars on Amazon. Price: $11.64

About and Objective of the Book:

If you want to be in business, you have to know how to market yourself. And how you have to know how to do it well. A lot of people think that a good product is all that matters, that if you build a good product,
then people will come of their own.

That is not true. A lot of companies have an incredible success just due to their marketing strategies, apple and Nike being notable examples. Using effective marketing, you can anchor your product in your customer’s mind, and turn them into loyal fans. That’s all business is at the end of the day, understand people’s psychology.

Al Ries and Jack Trout have over 40 years of marketing expertise and using all the knowledge they had at their disposal they created these 22 laws of marketing that have stood the test of time. You must know these laws if you’re in business.

Interesting Points to Note: – The law of leadership

This is one of the laws from the book, and what that means is that if you want to dominate in a marketplace, you need to own that category. You either need to be the first one there or the one that people recall when they think about the product or service.

So, if you’re working in a marketing agency, become an expert in one aspect say Facebook advertising so that when they need anyone for that, you are the go-to person for the skill.

best book for all the time - The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
best book for all the time – The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

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9. TIPPING POINT

Author: Malcolm Gladwell

Rating on Amazon: 4.3 out of 5 stars from 2,419 ratings Price: $9.97

About and Objective of the Book:

Malcolm Gladwell is an iconic figure in social sciences for figuring out what makes people gravitate towards a certain product. Gladwell saw the nature of what makes things go viral. And every marketer’s dream is to have their brand, product or service go viral. In this book, Gladwell breaks everything down into a few specific principles that help us understand how ideas move.

Some Interesting Facts from His Book: – The Law of the Few

“The success of any is heavily dependent on the involvement of people with a particular and rare set of social gifts” These people can be influential in promoting a brand or even making unknown one to become known

– The Stickiness Factor

This means that a product should stay in the mind of a consumer. Gladwell discusses many concepts that just ” stuck” better than others due to the principles that made them undeniably attractive to their audience.

best book for all the time - The Tipping Point by Malcolm Gladwell
best book for all the time – The Tipping Point by Malcolm Gladwell

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10. TALK TRIGGERS

Author: Jay Baer and Daniel Lemin

Rating on Amazon: 4.8 out of 5 from 64 ratings Price: $19.06

About and Objective of the Book:

This book offers a complete guide to creating customers by word of mouth strategy. And to be honest this book exceeded my expectations.

Jay and Daniel provided what they call – four, five and a six systems. They identify four requirements that you can use as to talk triggers for your customer to spread the message for you. Then, they also identified five different kinds of talk triggers that you can use for your marketing outreach. And finally, they ended the book with the six steps that you can implement to craft your word of mouth strategy.

Interesting Points to Note:

– According to them, repeatable, differentiated and relevant word of mouth isn’t a gimmick. It is a business decision.

They used the DoubleTree Hotel as an example. So, when you check into DoubleTree hotel, they provide you with a delicious and warm chocolate chip cookie. That surprises a lot of customers, they were like ” ow, this is kinda nice”. And this provides the opportunity for people to talk about their experience of checking into Double Tee hotel. Just a little cookie.

On top of that, that little cookie is repeatable, remarkable and relevant. It’s relevant to the brand, it fits the brand, and it is also relevant to the customer.

– They also stated that experiencing your business the first hand just as a customer would, can help you identify potential talk triggers.

best book for all the time - Talk Triggers
best book for all the time – Talk Triggers

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11. DOTCOM SECRETS

Author: Russel Brunson

Rating on Amazon: 4.7 out of 5 from 607 rating

Price: $13.83

About and Objective of the Book:

This is the single book that every single internet marketer and affiliate marketer needs. A lot of times internet marketers work from home and make money online, they think it is a traffic and conversion problem. Internet marketers think they need more traffic or think they need more conversions, right? And that is true in terms of the mechanical aspects of internet marketing: you need more traffic, you need better conversions to make more money online- its true.

But the bigger impact thing that you need to focus on is not the traffic or the conversions, but it is the funnel. This means, how deep is your upsales, how deep are your backends, do you have a coaching program in the backend? This and many more is what Russel Brunson outlines in this book.

Interesting Points to Note: – Your Value Ladder

Business in 2019,2020,2021 and beyond works as a ladder approach. This is where you slowly ascend a relationship with a customer over time. This is something called a value ladder.

A value doesn’t say just go for the jugular in your first approach, you warm people up over time and they get to know you just like any relationship, and as long as you do not offend them, or as long as you still engage them, over time they will spend more and more money with you.

best book for all the time - DotCom Secrets
best book for all the time – DotCom Secrets

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12. EVERYBODY WRITES

Author: Ann Handley

Rating on Amazon: 4.6 out of 5 stars from 285 ratings

Price: $14.00

About and Objective of the Book:

As a marketer, this book will shape and transform the content you put out for your audience. If you’re looking for the book, that will give you the right words to get more people to click on your sales funnel, or sales link, then this is the book I recommend.

This book makes you a better writer, and communicator. I mean in this day and age we have a lot of noise out there on the internet, and as a marketer, it has never been more important to communicate more powerfully.

Interesting Points to Note: – Grammar and Usage

In this book, Ann outlines the stuff that signals credibility to your audience. She gives tips on the vocabulary you need to add to your content to look more credible to them.

– Story Rules

This section talks about a way to include elements in your content that makes sure it is infused with heart soul and integrity.

best book for all the time - Everybody writes
best book for all the time – Everybody writes

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13. TRUST ME I AM LYING

Author: Ryan Holiday

Rating on Amazon: 4.3 out of 5 from 420 ratings

Price: $15.30

About and Objective of the Book:

This book is fascinating. It talks about how to influence bloggers at any scale, and get your product out or idea for mid-stream bloggers and low-class news to get it out there for you.

These ideas Ryan raised in this book isn’t that was hypothetical, he did this. He did this for American Apparel, and he started his marketing agency where he was able to influence bloggers.

Interesting Points to Note:

– Knowing How Blogs and the Media Works now in today’s modern age, and how this has happened based on subscription service.

– There are some good marketing tips in this book too. Things like how to get your social media to get to more people by basically bringing in things like humor and anger- anger doesn’t mean you say something that pisses people off but by saying something disagreeable so that people can comment and share.

best book for all the time - trust Me, I'm Lying: Confessions of a Media Manipulator
best book for all the time – trust Me, I’m Lying: Confessions of a Media Manipulator

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14. TRACTION

Author: Justin Mares, Gabriel Weinberg

Rating on Amazon: 4.6 out of 5, from 104 ratings

Price: $13.02

About and Objective of the Book:

The core of any companies success is composed of some factors. These include, you need a quality and innovative product, a budget, a team of competent people but without a strategy to get and keep more and more customers, your company will never grow or even take off. These are some of the strategy this book share.

As a marketer for a company if you want to see your customer base grow to increase sales, then traction is the book that you need. This book goes in-depth on strategies to build an in-depth and solid customer acquisition line.

Interesting Points to Note:

– In this book, they talk about how you need to understand how each component adds up. This includes paid media, marketing, partnerships, SEO and everything that can create marketing for you.

– It also provides a blueprint on for startups that need the fundamental knowledge on how to scale and grow.

best book for all the time - Traction: How Any Startup Can Achieve Explosive Customer Growth
best book for all the time – Traction: How Any Startup Can Achieve Explosive Customer Growth

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15. NEVER LOSE A COSTUMER AGAIN

Author: Joey Coleman

Rating on Amazon: 4.8 out of 5, from 113 ratings

Price: $19.89

About and Objective of the Book:

In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line.

He identifies eight distinct emotional phases customers go through in the 100 days following purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey.

If you can understand and anticipate the customers’ emotions, you can apply a myriad of tools and techniques — in-person, email, phone, mail, video, and presents — to cement a long and valuable relationship.

Important Points to Note:

– Behind each of the 8 emotional phases customers go through, Joey gives you 6 communication suggestions and great methodology. This is a beautiful contextual model throughout his book

– It doesn’t matter if you’re a company of one or 100,000, he opens with a great story of his dentist but also ends it by working with one of his largest client-a media company- that has transformed the customer experience.

best book for all the time - Never lose a customer again
best book for all the time – Never lose a customer again

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16. MADE TO STICK

Author: Chip Heath and Dan Heath

Rating on Amazon: 4.6 out of 5, from 1070 ratings

Price: $16.47

About and Objective of the Book:

This book covers a lot of marketing topics, ideas, and great takeaways. They talk about how to imprint stories into the mind of your costumers that will stick forever.

However, Chip and Dan took it a step further in this book. The sticky ideas that they talk about are also great ideas for team member training, that is what makes an idea or a training sticky so your clients and workers never forget it. Also, they talk about how to convey this sticky idea to customers.

Interesting Points to Note:

– The authors define sticky as something memorable, understandable, and effective in changing thoughts or behavior.

– They also said in the book that SUCCESS stands for, Simple, Unexpected, Concrete, Credible, Emotional, Stories.

made to stick - Best marketing books
made to stick – Best marketing books

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17. EXACTLY WHAT TO SAY

Author: Phil M. Jones

Rating on Amazon: 4.5 out of 5, from 542 reviews.

Price: $12.33

About and Objective of the Book:

This isn’t the kind of book that you just read, you should study this book. This book enlightens you on the kind of language that you need to be more successful as a marketer. As a marketer, your words matter, and reading this book will give you the right words that costumers need to hear to make a purchase.

If you’re going into a sales meeting this is the book you need to read, to just change some small things in how you approach a different sales situation.

Interesting Points to Note:

– This book makes us know that the subtle changes that we make in the way we frame things, can make a massive impact. Just imagine that you had all of the subtle changes to 10 to 15% better in your sales as a marketer, just imagine that, if you can see yourself in that sort of position, then you should be able to see yourself reading this book.

Exactly What to Say: The Magic Words for Influence and Impact - Best Marketing Books
Exactly What to Say: The Magic Words for Influence and Impact – Best Marketing Books

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18. CONTAGIOUS

Author: Jonah Berger

Rating on Amazon: 4.5 out of 5, from 886 ratings.

Price: $14.01

About and Objective of the Book:

Have you ever wonder, why some marketing strategies enable a product go viral? This book talks about why things catch on, but, it is a little deeper than that. Most books that are kind of similar, they kind of teach you how to predict what people will do in a given situation when it comes to marketing or negotiation, but this book right here teaches you why they chose to do that.

So, as a marketer, you want to learn how to get your product or service to catch on.
Interesting Points to Note:
– He goes into details on these points: social currency, triggers, emotion, practical value, public, and stories. – This book is also really modern, so it focuses on social media and how to use it to drive sales.

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19. The ART OF SEO

Author: Eric Enge, Stephan Spencer

Rating on Amazon: 4.3 out of 5 from 38 rating

Price: $41.44

About and Objective of the Book:

One thing I like about the current edition ( 3rd edition ) of this book is that they took the link building and changed it into a content marketing chapter. And the scope of what you get from this chapter is so much bigger than all the previous edition because it gives you a holistic view of how to build your reputation and visibility online which is incredibly good for your SEO.

I recommend you all get the third edition which I will leave a link below because there has been a lot of changes in the world of SEO since the previous edition. A typical example is that you need to optimize your sites for mobile phones now.

And as a marketer, I am pretty sure you know the benefits of SEO. Interesting Points to Note:

– The book gives you detailed knowledge on how to optimize your site for mobile phones, and also how to use social media effectively as a ranking factor.

– Also, the third edition has a whole new chapter on Panda, Penguin, and Penalties.

Art of SEO - Best Marketing Books
Art of SEO – Best Marketing Books

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20. This is Marketing

Author: Seth Godin

Rating on Amazon: 4.5 out of 5, from 297 rating

Price: $11.22

About and Objective of the Book:

In this book, Seth sets out how he believes organizations should be using the power of the internet & social media platforms to create & tell honest stories that resonate & spread.

Seth says. Marketing is about creating opportunities for humans to solve their problems & move forward. And the systems available today allow us to spread our ideas in meaningful & connected stories that people would miss if they were gone.

The internet isn’t built around interruption & mass. Like TV & radio. It’s now the largest medium. But can also be the smallest. Large organizations are struggling to understand how the new world works for
them, so are still buying traditional adverts.

Interesting Points to Note:

– But it’s not about paying or spamming. It’s about being creative. It’s about telling stories. It’s about creating ideas that spread. Building your tribe in your part of the market.

– Seth explains why. It’s time to stop hustling & interrupting. It’s time to stop spamming & pretending. It’s time to stop making average stuff. It’s time to stop begging people to become clients & it’s time to stop looking for shortcuts

Buy Now

21. GO PRO

Author: Eric Worre

Rating on Amazon: 4.8 out of 5 from 3753 ratings.

Price: $ 12.00

About and Objective of the Book:

This book is not too big however, it has tons of information. This is a great book if you’re into MLM companies such as Herbalife and Juice Plus. If you’re into these companies, this book is a must-read. This book outlines that there are only seven skills you need to master in marketing, and if you can learn these seven skills, then you can call yourself a true professional marketer.

Interesting Points:

– This book gives you four questions, which you can use to close anyone on a deal. These are:

i. How much money do you want to make?
ii. How many hours a week would you want to work?
iii. How many months would you want to work to earn that money?
iv. If I were to show you how to do that would you get started?
And 7 out of 10 the person you want to close the deal on will say ” yes”

Buy Now

22. The Power of Broke

Author: Daymond John, and Daniel Paisner

Rating on Amazon: 4.5 out of 5 from 520 ratings

Price: $16.13

About and Objective of the Book:

Most people probably know Daymond John from the show- Shark Tank. This book is a wealth of information and knowledge.

Sometimes we think that we always need an investor to get started or we think that we have this money or if you get this money, something is automatically going to happen.

So, as a marketer starting, you should have that drive and instinct that nothing is going to stop you. Using the money to push your sales is great however, money shouldn’t be your drive- your costumers or consumers need to be your drive.

Interesting Point to Note:

For example in the book, he was speaking about the company coca-cola when they went out and created the new coke and it became one of the worst-selling product ever. But because these board members sat around and they had all of this money, they decided to reinvent the recipe for coca-cola for no reason, when the coca-cola they already had was perfect and doing great.

Power Of BRoke - Best Marketing Books
Power Of Broke – Best Marketing Books

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23. Growth Hacker Marketing

Author: Ryan Holiday

Rating on Amazon: 4.3 out of 5, from 817 ratings

Price: $10.80

About and Objective of the Book:

Its a must-read for CEO’s, Startup founders and the paradigm shift in the way marketing is done from traditional marketing concepts to how marketing was done by growth hackers for companies like dropbox, uber, Airbnb, Gmail.

This book starts with a personal journey of Ryan Holiday himself. He was a traditional marketer and he talks about how the journey enlightened him on the possibilities of ” Growth Hacking”- which is a new concept.

Interesting Points to Note:

– The first concept he talks about is how you can do wonders with small or no budget that most startups have and move to the concept of big-budget marketing, and how growth hacker marketing can help you do it.

– Another concept he addressed was the transition of the concept of a big gamble. He gives an example of marketing movies where you invest millions of dollars into billboards, hiring celebrities and all of that but at the end of the day, you do not whether the movie is going to be successful or not. He then talked about how growth hacking marketing is traceable, scalable and testable.

Growth Hacker Marketing - Best Marketing Books
Growth Hacker Marketing – Best Marketing Books

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24. Marketing Rebellions

Author: Mark Schaefer

Rating: 5 out of 5, from 84 ratings

Price: $24.15

About and Objective of the Book:

In these books, he talks about using human-driven techniques as an optimal marketing strategy. Some of these techniques involve using reviews, social media recommendations, word of mouth recommendations from a friend, family, and online experts.

This book is so informative for marketers and he uses so many examples and case studies and statistics that make it clear to you what the next revolution is when it comes to marketing. You have brands like FashionNova, and Yeti making huge sums in turnover, and besides the quality these brands offer, you can see that they are hyped all over.

Interesting Point to Note:

” two-thirds of the touchpoint during the evaluation phase of purchase involves human-driven marketing activities” – Mark Schaefer.

Marketing Rebellion - Best Marketing Books
Marketing Rebellion – Best Marketing Books

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25. The 1-page Marketing Plan

Author: Allan Dib

Rating on Amazon: 4.8 out of 5, from 1,091 ratings

Price: $10.38

About and Objective of the Book:

Allan is an entrepreneur who started and sold many businesses and also is an angel investor. So he wrote this book to simplify the marketing plan and give your business a purpose to the fastest path to money.

I mean most businesses are shy to say that they need a marketing strategy that will increase their sales and give them the fastest path to money. However, Allan isn’t shy to say it and just wants to get it out of the way.

Interesting Point to Note:

Allan makes it clear that if you want to follow your passion then you can go ahead and do that, but that isn’t going to necessarily generate revenue for you. But if you have a marketing plan, a simple one, then that can help you with the process.

The 1 page marketing plan - Best marketing books
The 1 page marketing plan – Best marketing books

For UAE – Buy Now Others – Buy Now

This is the list of our top 25 books every marketer should read. Feel free to comment on what your favorite book is in the comment section. And kindly share this article with friends who might find it helpful just like you.

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